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NextPreviousHomeMOMENTUM! "Let's talk about speed"

IntroChamp | 4 years ago | 9 comments | 6 likes | 1,707 views

komies, persiana, maxste and 3 others like this!

Let's discuss how speed (length) impacts video intros in general...


The idea here was to create a sense of speed and excitement in a very short period of time.


One of the challenges was to get the message across to the viewer in a very short period of time (7 seconds). The trick is to introduce the text right away without obscuring it. You'll frustrate the viewer if he/she feels rushed through the message.

It's important to keep your video intros as short as possible, realizing that returning viewers will become impatient if they are forced to sit through a lengthy video intro, time after time.


It's okay to make the video intro a bit longer in instances where the message demands more time, but be careful not to over-do it. Take off your design hat and try putting yourself in place of the viewer.

Long Live Bluff!

¡Viva Bluff!

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Joël you really are a pro, your intros are so effiscient and advices so right, i admire you work

vincent, 4 years ago

Tus intros son siempre fantasticas, porque trasmites la idea, como bien has querido demostrar en un tiempo corto.

persiana, 4 years ago

Thank you Vincent and Persiana! I hope to help others avoid problems with tips and tricks that I have learned the hard way.

IntroChamp, 4 years ago

Speed in your intros, i love the entire set up, this speed thrills me Joel.

Dani, 4 years ago

Thank you Dani! Your shows are inspiring!

IntroChamp, 4 years ago

Brilliant intro video!

I think it perfectly demonstrates the importance of storytelling.

Every story needs a beginning, a middle and an end. This is true, even for something as short as an intro video. This intro clearly has all 3 parts:
1) beginning: the text and logo fly in from the right
2) middle: the text and logo stand still in the middle, allowing the viewer to perceive the message
3) end: the text and logo fly away to the left

It does not have to be any more complex than this. A perfectly executed, simple, but powerful formula!

michiel, 4 years ago

Thank you Michiel! Your feedback is very valuable and appreciated.

IntroChamp, 4 years ago

What I am thinking about is defining a collection of "intro video design patterns".

This one can be called the "Pit stop". A Pit stop is an intro that starts with high speed chaos, has a slow middle to communicate the message and ends again with high speed.

The goal is not to kill creativity by over-analysing and categorizing, but to help designers with concepts that work. I hope you agree that there are an infinite number of ways to implement the Pit stop pattern.

What do you think?

michiel, 4 years ago

I apologize for the late response. I don't always get my alert emails for some reason.

Yes Michiel, that can be a fun way of categorizing concepts. It makes it easy to remember and reminds the designer of his/her goals during the process.

IntroChamp, 4 years ago

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About IntroChamp

Joel Cooper is the founder and CEO of introChamp Inc. Many know him as the "Intro Champ".

His video template website makes it TOTALLY EASY for you to create AFFORDABLE, visually dynamic VIDEO INTROS in Minutes.

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