NextPreviousHomeMAIN ENTRANCE! "Let's talk about TEXT"


IntroChamp | 4 years ago | 4 comments | 11 likes | 1,587 views

persiana, BillyJack, maxste and 8 others like this!

Let's discuss how TEXT impacts video intro templates...

TEXT - WHEN TO GO BIG!

Rarely!!!


From a designer's perspective, large text offers an opportunity to do really visually awesome things... adding textures, large bevels, cool ornaments and effects.

From a user's perspective, although using large text is visually exciting, it can be practically useless.

You must assume that most users have long titles (names) and slogans.

User's will assume that their titles and slogans that will fit within your templates comfortably. And you MUST support that assumption by using smaller text in your input areas whenever possible. (see the first example in the video above)

THE EXCEPTION

The exception to that rule is when you create a template text area for specific input... such as the third example in the video above that reads "THANKS FOR WATCHING".

In that instance, the user is not expected to add their own text, but to follow the text suggestion that you have implied in the design.

Another exception to that rule is when you use text that is not intended to be dynamic (not editable by the user), but simply a design element in your template. In that case, you have the freedom to flex your BIG TEXT MUSCLES!

I LOVE COOL FONTS!

Me too, but consider this...

Cool and unusual fonts are really great, but usually don't work well in video template creation.

Unless your template is very specifically themed to be used with a creative font... for example a scary font in a horror template, stay away from unusual fonts in your templates.

Admittedly, this advice sounds boring, but if you want your templates to be useful for many diverse users, keep your fonts simple and easy-to-read.

ALL CAPS MAKE A STRONG STATEMENT

This is true, but be careful to use a font that allows the user to revert to lower case when necessary.

User's value the flexibility to use upper AND lower case text. This makes your template much more user friendly.

CONCLUSION

Fonts are an important part of template design. Be mindful of your user's point of view when choosing fonts for your template designs.

Resist the temptation to use large, complex and upper-case fonts in your template designs. When you deviate from that advice, be sure that you have good reason to do so.

Feel free to add your own thoughts and experiences using text and fonts to this thread.

Long Live Bluff!

¡Viva Bluff!




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Impressive demonstration of your words

vincent, 4 years ago


Muy buenos consejos con buena demostración

persiana, 4 years ago


Great show!!! with neat explanation Joel.
yes fonts are very important, depend upon the show we need to use appropriate fonts for the templates, some times bold fonts look beautiful .
sometimes flat looks great.

Dani, 4 years ago


Awesome!:)

LostBoyz, 4 years ago


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About IntroChamp

Joel Cooper is the founder and CEO of introChamp Inc. Many know him as the "Intro Champ".

His video template website makes it TOTALLY EASY for you to create AFFORDABLE, visually dynamic VIDEO INTROS in Minutes.

Contact IntroChamp by using the comment form on this page or at templates.introchamp.com